Generation has become the main sponsor for Henley Hawk’s Kids First & Junior Section. The two-year agreement cements the relationship created with the team’s tour of Montpellier in the 2018/19 season. The trip planned for the 2019/20 season was unfortunately cancelled due to COVID19.
The sponsorship provides Henley to progress it plans to get more children playing and enjoying sport. Rugby most closely reflect’s Generation’s and its parent group, Altrad’s, own values: “respect, solidarity, team spirit, commitment, courage.”
The Henley Kids First and Junior Section will wear the Altrad logo alongside the French national side and Top14 Montpellier Herault as they enter the new season. As well as appearing on the front of the new Kids First and Junior shirts, Altrad will also have branding on the Hawks shirts over the next two seasons.
Henley RFC Chairman, Chris Nixon commented on the new agreement; ‘We are thrilled to welcome Altrad Generation into our family of sponsors. They are part of a truly global brand, and to have them as the main sponsor of our Kids First & Juniors reinforces why we have the best junior section in the country. We hope to build a long and fruitful partnership with them’.
Altrad Generation Managing Director, Mark Clifford, said; ‘We are excited to have the opportunity to support Henley and be part of developing the next generation of rugby players and supporters. Like every fan we are enjoying rugby’s return and look forward to success with Henley on and off the pitch.’