“Sport, and especially rugby, is an area of education and integration. It relates to the values that I have always defended in my life: passion, commitment, solidarity, and the will to succeed while respecting others” Mohed Altrad, Founder of the Altrad Group
Rugby embodies the Altrad Group and Generation’s values: respect, solidarity, team spirit, commitment, courage and selflessness.
Altrad is the owner of MHR (Montpellier Hérault Rugby) and also the first shirt sponsor of the French Nation Team. The objective through these rugby partnerships is to:
Help develop skills, teamwork and performance, training and competition.
Develop the game of rugby, the clubs and players and make a positive contribution to their local communities.
Share and support the common values that shape rugby and the Altrad Group’s activities.
Generation’s 2020 sponsorship of Henley Hawks, Kids First and Juniors connects and extends this rugby family. it formalises a partnership built on successful junior tours to Montpelier and arranging training and games on the Twickenham stadium pitch.
There has never been a greater need, on and off the pitch, to support the next generation’s development. Altrad and it’s subsidiary is here to provide that support.